The Best Time to Share a Post on LinkedIn in 2023

Saritel Abbaszade

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Want to know the best time to share a post on LinkedIn for the best results?

There are several different perspectives on the best time to post on LinkedIn. Such as the best time to post jobs on Linkedin and the best time to post on LinkedIn groups or business pages.

Lately, we shared a blog about The Best Time To Share A Post On Facebook 2023 and The Best Time To Share A Post On Instagram (2023), but today we looked at the most recent findings on the best times to post on LinkedIn 2023 to hit the target audience for this report. However, the right time to the best time to share on Linkedin can vary depending on various factors. The research into this subject is a great place to start.

LinkedIn is a business-to-business social networking site that is mainly used by people looking for jobs or employers. Platforms like Facebook, Twitter, TikTok, and Instagram, on the other hand, are more oriented toward personal experiences and work well with B2C brands.

By knowing the best time to post on Linkedin, you can both ensure that your posts reach more people and increase your Linkedin engagement. You can also schedule your posts at the best time to post on social media when using social media post scheduling.

How much do LinkedIn users in the United States use the platform?

The majority of LinkedIn users visit the site at least once a week, with around one-fifth doing so regularly:

Regularly, 22% of consumers.
33 % of users use it at least once a week.
87% of people use it at least once a month.

LinkedIn attracts a diverse group of business professionals who use the platform for marketing their content, post industry news, networking with colleagues, and using its recruitment and job advice resources.

What to consider when finding the best time to share a post on LinkedIn in 2023?

The best time to share a post on LinkedIn during the pre-COVID-19 days, according to Sprout Social, was weekday mornings. The better days were Wednesdays between 8 a.m. and 10 a.m. and at noon, Thursdays at 9 a.m., 1 p.m.–2 p.m., and Friday mornings at 9 a.m. Though COVID-19 has made some updates, we'll keep you updated as more information becomes available.

When browsing for the best time to post on Linkedin, here are a few things to keep in mind:

The weekday

What is the best day to post on LinkedIn?

Tuesday, Wednesday, or Thursday are the best days of the week to share on LinkedIn, with Wednesday receiving the most interaction. Given that the website is a specialist network, it's not surprising that Mondays and Fridays are the least used and engaged days of the week. On weekends, though, LinkedIn utilization plummets.

Breaks during weekdays

LinkedIn is mainly used by industry opinion leaders, career hunters, and business owners during regular business hours, with engagement declining significantly after 5 p.m. and on weekends. There are, of course, natural breaks during the workday as LinkedIn interaction rises. Lunchtime is usually the busiest time on the platform, but mornings often see a lot of activity. Professionals are most likely to take an afternoon break at the end of the workday as engagement surges again.

Depending on the audiences you are targeting, you can prepare and schedule posts in advance. To ensure you remember all the tasks, you should choose the best time management software considering the specialty of your work.

Time zone factors

What time to post on Linkedin also depends on time zones. When creating and publishing content on LinkedIn, you'll certainly need to remember time zones whether you're a regional, national, or global brand. To target as many people as possible, some LinkedIn advertisers send out messages at various times in different time zones.

However, we don't advocate it because LinkedIn's algorithm penalizes people who post several times a day. Our advice is to plan your content for when most of your audience will be on LinkedIn. If you're in the USA, the best time to post is EST since that time zone has the most people.

The target market behavior

When determining what the best time to post on Linkedin for your company is, you have to check with lots of factors outside of your business. Keep track of the behavior of your target audience, examine how the target demographic uses LinkedIn, whether they're online and involved, and what types of content they prefer to see. Time zones and lunch hours are also important considerations. You will learn more about your target demographic and use social media channels like LinkedIn by using social media insights and social listening software.

Frequency of posting on LinkedIn

Two to five days a week, up to 20 times a month, is the optimal posting pace for LinkedIn. It's not a good idea to post more than once every weekday to the platform. Since LinkedIn's algorithm is designed to show consumers a diverse selection of material from various creators, posting more than once every weekday is likely to damage than improve.

Also, LinkedIn's algorithm lets users view the content of days before on their feed. If your posts get substantial attention during the initially-posted hours, it is more likely to get more engagement throughout later days.

If you are wondering how often you should post on social media as well as LinkedIn, you have to consider all factors.

Scheduling your posts on LinkedIn is the best for keeping your posting frequency. Now you are able to schedule and auto-post to LinkedIn from WordPress. FS Poster auto-posting plugin will let you do this. FS Poster has a lot of features that will make your LinkedIn marketing easier. Try our demo version.

The type of industry

Your industry will also influence when it is best to post on LinkedIn. Different sectors prefer posts at other times. B2B businesses, for example, had the most traction in posts posted between 11 a.m. and 2 p.m., while B2C companies and tech firms fare better outside of the 9 a.m.–5 p.m. window, according to research. According to the study, the best times to share a post on LinkedIn for various verticals are:

Media and Software: Mornings through the week or outside of regular working hours.
Higher education and healthcare: Weekdays from 10 a.m. to 2 p.m. (10 a.m.–2 p.m.).
B2B businesses: Check the LinkedIn analytics on weekdays in the early hours, at lunch, and during commute periods
B2C businesses: Weekdays at lunchtime or outside of regular working hours

The quality of content

LinkedIn's user base comprises companies and professionals who are undoubtedly using the site to advance their careers, network, develop themselves as opinion leaders, and increase their visibility with employees, clients, and business partners. To that end, blog entries, related third-party content, native video, text posts, photos, and infographics perform best on LinkedIn.

Best time to share a post on the LinkedIn page

The answer to this question depends on a few factors, such as your industry, the size of your audience, and the type of content you're sharing. However, a few general tips can help you determine the best time to share a post on your LinkedIn Page.

One tip is to consider the time zones of your audience. If you have a large international audience, you'll want to ensure you're sharing your content at a convenient time. Another tip is to look at when your audience is most active on LinkedIn. You can use the platform's Insights tool to see when the people who follow your Page are most active.

Finally, it's essential to experiment and see what works best for you and your audience. Try sharing content at different times of day and on different days of the week to see when you get the most engagement. Once you find a time that works well, stick with it and continue sharing great content at that time.

Best time to share a photo on LinkedIn

The best time to share photos on LinkedIn is between the hours of 12 pm and 12 am. This is when people are most active on the site. LinkedIn users are also more likely to be engaged with content during these hours. The best days to share photos on LinkedIn are Tuesday, Wednesday, and Thursday.

What is the best time to share a post on LinkedIn in 2023?

When is the best time to share a post on LinkedIn in 2023, on average? While the right time to post on any social media site depends on various factors, the analysis provides a valuable starting point. You should post according to these rules and then experiment with different posting times and see how you can increase participation and get closer to your objectives.

According to some reports, the following are the best times to post:

HubSpot: Wednesdays from 10 a.m. to 12 p.m.
Sprout Social: Wednesdays from 8 a.m. to 10 a.m. and at noon; Thursdays from 9 a.m. to 1 p.m.; and Fridays from 9 a.m. to 2 p.m.
Buffer: Tuesdays, Wednesdays, and Thursdays between 7 a.m. and 8:30 a.m. and 5 p.m. and 6 p.m.
Oberlo: 10 a.m.–11 a.m. Tuesdays, Wednesdays, and Thursdays
Quintly: 7 a.m.–8 a.m., 12 p.m., 5 p.m.–6 p.m.
SMB Balance: 7 a.m.–8 a.m. and 5 p.m.–6 p.m.

The worst time to post on LinkedIn

The worst time to post on LinkedIn is during the workweek. Studies have shown that LinkedIn users are most active on the site during the weekdays, from Monday to Friday. They are also least active on weekends. This means that if you want your content to be seen by as many people as possible, you should avoid posting it on Saturdays and Sundays.

Final Thoughts

LinkedIn allows internet marketers to communicate with each other and their target audience through a wealth of easily available, cutting-edge content. Simultaneously, they should be aware of what to write, not necessarily how and whether to publish.

It's logical for you or your social media marketing team to schedule your LinkedIn posts so that the best content reaches the right audience at the right time. It can be the difference between fantastic success and loss over and over again.

Because of the essence of internet commerce and marketing, social media scheduling should be taken seriously. To help meet and serve your target audience, review LinkedIn basics, your posting schedule and try to find the best time to share a post on LinkedIn.

So, what is the best time to share a post on LinkedIn for your industry? 🤨

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