Social Media Software for Agencies: The Best Free and Paid Tools

As an agency, you know that social media is a powerful tool to help grow your business. But managing all of those accounts can be difficult – especially when you’re trying to keep up with the latest changes and updates. That’s where social media software comes in.

This blog post will discuss the social media software for agencies and how they can help you streamline your social media marketing efforts.

What is social media management?

Social media management (SMM) is the process of handling an organization's social media presence. This involves creating and sharing content, monitoring activity, and engaging with followers.

The goal of SMM is to build a strong relationship with potential and current customers while also promoting the brand. To do this effectively, agencies need to have a plan in place and use the right tools.

Advantages and Disadvantages of Social Media Software for Agencies

Advantages 

There are many advantages of social media software for agencies.

One advantage is that the software can help agencies keep track of their client's social media accounts. This is important because it helps the agency stay up-to-date on what is going on with their client's social media platforms.

Additionally, social media software can help agencies create reports for their clients that show the progress that has been made with their social media campaigns. This is a valuable tool for agencies because it allows them to show their clients how effective their work is and what results have been achieved.

Overall, social media software provides several benefits and advantages for agencies, making it an essential tool for any agency looking to stay ahead of the curve.

Disadvantages

There are a few disadvantages to social media software for agencies. First, it can be difficult to keep up with the latest changes and updates to the software. This can lead to agencies missing out on new features or even security vulnerabilities.

Second, social media software is often expensive. This can strain an agency's budget, especially if they are already using other marketing tools.

Finally, social media software can be time-consuming to use. This can take away from time that could be spent working on other aspects of an agency's business.

Overall, social media software has its pros and cons, but agencies should weigh these carefully before deciding whether or not to use it.

The Best Social Media Management Tools for Agencies

Here are some of the best social media software options for agencies:

FS Poster

Key Feature: auto-poster and scheduler plugin

One of the most popular social media auto poster software for agencies is FS Poster. The social media scheduler works with 15 different social media platforms, allowing you to broaden your reach and improve your SEO by drawing more visitors to your website. Third-party connection tools can be used to make custom postings for each account.

You'll be able to maintain a continuous online presence and fulfill your social media marketing goals with infinite post sharing.
One of the most popular social media applications for agencies is FS Poster. The social media scheduler works with 15 different social media platforms, allowing you to broaden your reach and improve your SEO by drawing more visitors to your website. Third-party connectivity can be used to make custom postings for each account.

Main features

• Posting on 18 social media platforms and services
• Unlimited post sharing
• Third-party connectivity for custom posts
• URL shorteners
• Manage and post to multiple accounts
• Auto-posting
• Filtering
• Hashtags
• URL shortener
• Emoji support
• Proxy
• Direct share panel
• Intervals

FS Poster Price: FS Poster is a CodeCanyon-available premium plugin. Currently, the plugin is available for $45 and includes six months of support and updates. For an extra $15, you may extend the support period to 12 months.

Planly

Planly is now the most effective and user-friendly free planner available for TikTok and Instagram. It also supports both of those platforms. You will have the ability to plan and schedule automatic posts on Instagram, TikTok, and Twitter with the aid of Planly. You are able to pre-schedule the posting of content such as stories, Instagram carousel posts, reels, and videos that you upload to your account on Instagram.

Planly provides access to additional features, such as the capability to "pin" a post and to be the first person to comment on an Instagram photo or video. When users plan uploads on the platform, TikTok provides them the opportunity to switch on a duet and sew as well as other creative options.

Buffer

Key feature: Schedule posts and post to multiple social media accounts

Buffer is a social media management platform that enables agencies to grow their businesses more effectively. The software allows users to publish and schedule content and track analytics and engagement.

Main Features

• content calendar
• post scheduling
• team collaboration
• social media analytics
• reporting and insights
• Buffer Price

Buffer Price: For a single user, Buffer Pro costs $5. This includes planning and engagement tools in addition to posting.

Although the fundamental functions of Buffer are inexpensive, the price rises when more features are added. You must pay $10 per month for a single user to manage conversations. Each social account that is added for this functionality costs $100.

Hootsuite

Key feature: The ability to monitor all your social media channels in one place.

Hootsuite is a great social media software for agencies because it allows you to monitor all of your social media channels in one place. This is a huge time saver, as you can quickly see what's happening on each platform and respond accordingly. In addition, Hootsuite provides insights and analytics that can help you better understand your audience and what content resonates with them.

Main features

• Manage multiple social media accounts from one platform
• Schedule and publish content in advance
• Monitor engagement metrics and analyze social media activity
• Generate reports on social media performance

Hootsuite Price: Despite the fact that Hootsuite has a lot of useful features, it is still somewhat expensive for enterprises. The cheapest option is the Pro account, which starts at $49 per single user. This includes Buffer's more costly subscriptions' unlimited publishing, ten social profiles, and social media inbox.

Related: Buffer vs Hootsuite vs Later

Sprout Social

Key feature: powerful social media management tool that helps agencies with complete social media management.

Sprout is an all-in-one platform that has everything you need to grow your agency. With Sprout, you can manage your clients’ social media accounts, publish and schedule content, track performance, and more.
Sprout has a suite of features specifically for agencies, such as team collaboration tools and client reporting.

Main Features

• Robust reporting tools
• Help with scheduling posts
• Analyzing data
• Facebook & Instagram Ads Comment Moderation
• Helpdesk integration
• Social CRM

Sprout Social Price:The Standard subscription of Sprout Social costs $99 per user per month and allows you to manage up to five social media profiles. It also offers a Professional subscription for $149 per user each month, which maintains up to 10 social profiles. The Advanced plan, which costs $249 per person per month and includes unlimited users, is the most extensive.

Related: Buffer vs Sprout Social vs Zoho Social vs Social Bee

Zoho Social

Key Feature: a software company that provides a suite of business, productivity, and collaboration tools.

Zoho  Social is one of the social media software for agencies that help businesses to grow their social media platforms. The software manages multiple social media accounts in one place and has features such as scheduling posts, analyzing social media analytics, and more.

Zoho Features

• The ability to create custom applications with Zoho Creator.
• Zoho Connect for team collaboration.
• Zoho SalesIQ for live chat and visitor tracking.
• Analyzing

Zoho Price: Zoho Social costs $10 per month, or $30 per month if paying monthly, and is the second paid tier among the platform's premium tiers. Like the previous tiers, the Professional plan gives a single user complete management over a single brand over seven channels. On the other hand, this tier brings an abundance of additional features.

SocialBee

Key features: Automated social media content, reporting, and scheduling, team collaboration

SocialBee is one of the most affordable social media scheduling for agency tools on the market. It’s great for agencies because it offers a wide range of features and is very user-friendly.

Main Features

• Content Calendar: This feature allows you to plan and schedule your content in advance. You can also see which pieces of content are performing well and adjust your strategy accordingly.
• Analytics: SocialBee provides detailed analytics so you can track your progress and measure your success.
• Team Collaboration: With SocialBee, you can add team members and assign tasks. This makes it easy to delegate work and keep everyone on the same page.

Later

Key feature:  the ability to track leads and customers through the sales process

Later is one of the most affordable social media scheduling tools for agencies. You can use Later to schedule posts on Facebook, Twitter, and Instagram.

Main features

• the ability to track leads and customers through the sales process
• a CRM system to manage your contacts
• a social media management tool to help you grow your reach
• reporting and analytics tools to help you measure your success

Later Price: Basic paid plans begin at $15 per month afterward. Each social site allows users to add just one account. Each platform has a limit of 30 post-scheduling options.

Social Hub

Key feature:  post to all social media platforms with one click

Social Hub is the most affordable social media scheduling software for agencies. It's simple to use and offers a wide range of features to help you grow your business.

Main features

• Schedule and publish content to multiple social media accounts
• Automatically post content from RSS feeds
• Monitor social media activity and engagement
• Analyze social media analytics
• And much more!

Social Hub Price: At $15/month, it's a great value for agencies looking to streamline their social media management.

Conclusion

At its heart, social media is about people. It’s a way for us to connect with friends and family, share news and experiences, and build relationships with others who share our interests. For businesses, social media provides an opportunity to reach new customers and create connections that can lead to sales.

But it takes more than simply setting up a profile on Facebook or Twitter and waiting for the leads to start pouring in. If you want your social media marketing efforts to be successful, you need the right tools. 
This blog post has highlighted some of the best social media software for agencies. These tools will help you manage your accounts more effectively, track results, and find new customers. So what are you waiting for?