Best WordPress Plugin for Email Marketing to Use In 2023

Picking the best email marketing plugin for WordPress is a challenging and time-consuming task. You have to go through various plugins, make price-feature comparisons, and decide the best WordPress mailing list plugin for your needs.

This blog will guide you through all these procedures to deliver the best email marketing for WordPress.

Email marketing is an essential component of a successful digital marketing plan. It is an efficient and basic method of advertising and expanding your business and can also give you incredible outcomes in terms of lead generation.

As it seems pretty simple, creating and sending processes is not an easy task. Here comes lots of the best WordPress email marketing plugins to help!

A WordPress email collection plugin allows you to enhance the functionality that comes standard with your WordPress installation. Although plugins are generally used to customize the functionality of your website, they also allow you to link your website with a variety of platforms.

Actually, do you know what also is not an easy task? Considering the best WordPress plugin for email marketing for your business. We have prepared 8 plugins that have special functions that work really well. Don’t stop reading! Here we go!

8 best WordPress email plugins to simplify your email marketing

1. Mailchimp

Whenever it comes to the best WordPress email plugins Mailchimp is a leading brand. MailChimp allows you to create sign-up forms and add multiple registration techniques to your MailChimp list.  It might be the best plugin WordPress email marketing professionals use including businesses, creative services, consulting, marketing, and advertising organizations.

Businesses may customize their marketing by using strong automation that communicates with their consumers in the same way that the business owner would. MailChimp allows you to design an onboarding series to welcome new customers and a win-back email campaign to re-engage lapsed clients. Users may also link an e-commerce business to this best WordPress plugin for email marketing in order to recover abandoned carts, follow up on purchases, and provide tailored product suggestions. Besides, Mailchimp integrates with other third-party tools effortlessly. For instance, you can configure Mailchimp to Google Sheets integration to have detailed analytics of your campaigns.

It has a free email marketing plugin WordPress users can utilize newsletters signups, pop-ups, sidebar widget, and before \ after post style forms. As the Free version is also useful, Essentials ($9.99), Standard ($14.00) and Premium ($299) formats give you additional features like Multi-Step journeys, Send Time Optimization, Multivariate Testing and so on.

2. SendinBlue

Although SendInBlue is a CRM and marketing automation platform it is considered as another best WordPress plugin for email marketing which makes it simple to build email listings and email sending services.

SendInBlue helps to create personalized subscription forms and insert them in articles, pages, or widget areas, get actual data of click-rate, open-rate of emails, also has drag-and-drop email builder, statistic and analytics capabilities that are quite advanced.

The other major function mentioned best WordPress email plugins among is that it naturally interacts with numerous other plugins. And, like many other email marketing systems, it interfaces with the majority of apps and platforms. As a result, you can quickly see all of your contacts and follow their history with one click.

3. OptinMonster

There are best email subscription plugins, as well as best WordPress email marketing plugins and OptinMonster is one of them. You can simply expand your email marketing list with OptinMonster and boost conversions with unique offers. You may, for example, easily utilize OptinMonster to build exit-intent popups that display when a visitor moves their mouse away from your website.

OptinMonster is able to perform opt-in forms very effectively because of its exclusive emphasis on them. You'll be able to construct a multitude of different form varieties, target them based on content or user activity, set them to activate at certain times, and much more.

It offers a free email subscription plugin WordPress users can benefit from. Following the free edition, the ‘Basic' OptinMonster plan costs $9 per month. The more sophisticated Plus plan at $19 per month and ‘Pro' plan ($29 per month) are also available.

4. Mailjet

The official Mailjet plugin for WordPress grants you access to the following features:

- Simple Email Management: You can create and manage your marketing and transactional email campaigns straight from the WordPress admin area of your website.

- Management of Sign Up Forms and Contact Lists: Create and personalize contact form widgets to enable visitors to your website to subscribe to your newsletters. This will allow you to manage your contact lists. You can insert the subscription widget onto any page or post using the shortcode.

– Automated Contact Synchronization – The following are the four methods that may be used to construct your contact lists:

- Ensure that your WordPress users are synchronized. Mailjet now includes the user role as a contact property, allowing you to more easily filter and direct marketing emails to the appropriate audience group. Because of the continuing synchronization, you won't ever have to give another thought to the administration of your contacts.

Commenters who subscribe to a Mailjet contact list while submitting a remark on a blog can have their email addresses added to a distinct version of that list.

During the checkout process on WooCommerce, you should provide clients the opportunity to sign up for your newsletter. You only need to turn on the WooCommerce integration from within the plugin, and you will be good to go.

— Enable people who submit forms to your website to subscribe to your newsletter using the built-in integration of Contact Form 7.

– Campaign Builder Tool: To generate attractive and engaging emails from your WordPress admin, use our drag-and-drop email editor or HTML builder.

– The ability to design your own thank you page and widget form and utilize filters to customize your membership confirmation email template and the contents that appear within the email. For further information, please refer to the FAQ.

– World-Class Deliverability: Our worldwide deliverability and routing technology ensures that your messages will always arrive in your subscribers' inboxes.

Access real-time data on your campaigns showing opens, clicks, geographical locations, the average time to click, and more to maximize the success of your email communications. – Insight and analytics.

Mailjet complies with the General Data Protection Regulation (GDPR) and is ISO 27001 certified, which means that it provides the highest possible degree of privacy and security for email data.

– International User Interfaces and Assistance Mailjet provides user interfaces, documentation, and round-the-clock support for customers in five different languages (English, French, German, Spanish, and Italian).

Mailjet has 4 payment plans: free, essential ($15/month), premium ($25/month), custom.

5. FluentCRM

Of all the things, a growing business will need two things - CRM and email automation. FluentCRM is a self-hosted plugin that can help you with both. You can manage your large database and send them automated emails using FluentCRM.

When it comes to features, FluentCRM offers everything an email marketer can ask for. From segmenting large databases to sending emails based on their actions, behavior, interactions, purchase history, etc., On top of that, you can create an automation funnel and set email sequences to be sent automatically based on a buyer’s journey.

Now, before you get all perplexed thinking you might have to spend a fortune to afford this plugin, it comes for free. And the paid plans start from only $129/ year. Not to mention, you can integrate FluentCRM seamlessly with the most popular plugins like Learndash, WooCommerce, Easy Digital Download, MemberPress, LifterLMS, etc.

Last but not least, to help you with making data-driven decisions, this plugin provides granular reports and insights about your funnels and email marketing campaigns.

6. weMail

WeMail is among the selected best WordPress email marketing plugins that allow you to gather leads, run email campaigns, and track your subscribers all from the WordPress website. It’s built for bloggers, agencies, e-Commerce store owners, as well as online marketers.

What actually weMail do is:
·        Increase the number of subscribers by forms
·        Lead an email marketing staff.
·        Increase email open rates and clicks by properly segmenting your contacts.
·        Save time by automating emails.

A cloud-powered email newsletter platform can be the best WordPress plugin for blog subscription. It allows you to send emails using Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your own SMTP provider. Moreover, there is no need to shift to a different tab for your email marketing platform with weMail because everything goes directly in your WordPress dashboard. You can grow your business from a single location, keeping things sleek and coordinated.

Its Free version only offers one opt-in form, as the Premium version is unlimited and only $9 monthly.

7. Mailpoet

Mailpoet is the best WordPress newsletter signup plugin also provides fantastic email marketing features. You can manage your lists as well as create, schedule, and send emails directly from your website.

MailPoet is among the very few best WordPress email plugins that provide a native email sending service. It lets you design a variety of forms for collecting emails and growing your list. You may segment your email list by using certain predetermined parameters while generating your email list.

If you own an eCommerce business, MailPoet also includes a slew of WooCommerce-specific capabilities to let you send product suggestion emails, abandoned cart recovery emails, and so more.

The main plugin has a free plan with a limit of 1,000 subscribers. The premium plan is starting from 1250 subscribers for $13 monthly. There is also a Blogger plan with 1 site license for $149 yearly, a Freelancer plan for $249 yearly, and an Agency plan with an unlimited site license for $499 yearly.

8. Postie Plugin

Postie is a post-by plugin that is as good as the rest of the best WordPress email marketing plugins on our list. Postie has numerous complex capabilities for producing email postings, such as the option to identify categories by name, attach images and videos, and automatically remove signatures.

Postie will generate a blog post from the content of your private email account once it scans it. As a result, the email address you use – as well as the SMTP information you give – should be just for receiving blog post drafts.

Although Postie is a completely free email marketing plugin WordPress, it has lots of advanced features as, IMAP or POP3 servers support, image placement control with plain text email, templates for images, videos, or audio files, attachment control by file name, and MIME type, SSL and TLS support and so forth 

9. Newsletter

Newsletter is another WordPress email collection plugin mainly for newsletter subscription collections. After a quick installation of the plugin, you can start to collects emails and send newsletters from your website.

The plugin offers different ways to collect emails such as customizable widgets, pages, or forms.

Segmentation and targeting features makes it the best WordPress newsletter signup plugin. If you regularly launch targeted campaigns, it might be the best WordPress plugin for blog subscription. You can use base features for free or purchase individual add-ons based on your needs. Together with all add-ons, it costs $77 to purchase all available features.

To Conclude

While choosing your best WordPress plugin for email marketing, take into consideration of its dashboard, simpleness, and creativeness of newsletter templates, notification email types, as well as your business type and budget. Our list consists of freemium, premium, email capture, email notification, post-by, and full email marketing plugins for all your needs! Hopefully, you will be able to choose the best fit. Good luck! :)